FRESH Island – a new feature of the 11th edition of WorldFood Poland 2025

A new feature at WorldFood Poland 2025! This year, event participants will have the chance to experience something entirely new – FRESH Island, a specially designed exhibition space aimed at promoting Polish fruits and vegetables on the international stage. This initiative combines tradition and modernity, putting Polish products at the heart of the global food industry. FRESH Island is more than just a location on the trade fair map – it’s a symbol of the quality and innovation that have characterized Polish agriculture for years.

 

FRESH Island stands out primarily for the idea behind it. The centerpiece of this space is the symbol of the Polish apple – a product that has been a hallmark of our country worldwide for decades. As one of Poland’s most significant export fruits, the apple has inspired the creation of a brand that reflects the strength, diversity, and potential of the Polish fresh produce sector. Representing quality, tradition, and modernity, the Polish apple perfectly aligns with the mission of FRESH Island, which aims to promote Poland as a leader in fruit and vegetable exports.

 

Why FRESH Island?

The FRESH Island project is a response to the growing international interest in Polish fruits and vegetables. For years, Poland has been one of the largest producers of fresh products in Europe, with our fruits and vegetables recognized not only for their quality but also for their exceptional taste and year-round availability. FRESH Island aims to harness this potential and showcase to the world that Polish products can compete with the best on the global market.

The project’s goal is to promote Polish fruits and vegetables and support exports by facilitating business connections. FRESH Island will serve as a hub where Polish producers and exporters can meet international buyers, importers, and retail chain representatives. It’s an excellent opportunity to build B2B relationships and exchange experiences.

 

Poland as a Leader in Fresh Produce Exports

FRESH Island is also a tool for building Poland’s reputation as a key player in the food industry. For years, Poland has stood out among European countries for its export of fruits and vegetables. Apples, strawberries, cabbage, peppers, and blueberries are just some of the products that have earned recognition in international markets. Poland is also a leader in organic food production, further enhancing its appeal to foreign consumers.

FRESH Island aims not only to highlight these achievements, but also to increase the visibility of Polish products among an international audience. Visitors to the exhibition space will have the opportunity to explore a wide range of Polish fruits and vegetables, learn more about production processes, quality standards, and explore collaboration opportunities with Polish producers.

 

Who Will You Meet at FRESH Island?

FRESH Island has been designed with a diverse audience in mind. The event will feature Polish producers and exporters, including both large producer groups and family-run farms that have been cultivating fruits and vegetables for generations. It’s a perfect opportunity to showcase their products and establish new business relationships.

International buyers, importers, and representatives from retail chains will find everything they need on FRESH Island to explore the full potential of the Polish market. Visitors will have the chance to speak with food quality experts, learn about modern technologies used in Polish agriculture, and discover innovative solutions in logistics and packaging.

The presence of industry media, including magazines, online portals, and culinary blogs, will provide additional promotion for Polish products. FRESH Island aims to attract the attention of journalists and influencers, who can share their impressions with a wide audience, further increasing the visibility of Polish fruits and vegetables worldwide.

 

FRESH Island as an Investment in the Future of Polish Agriculture

The debut of FRESH Island at the WorldFood Poland trade fair is just the beginning. The project’s organizers plan to develop it further in the coming years, making it a permanent feature of the international WorldFood Poland trade fair. This will enable Poland to promote its products even more effectively, attract new business partners, and strengthen its position in the global food market.

FRESH Island is an investment in the future of Polish agriculture and exports. This project bridges tradition and modernity, demonstrating that Poland has much to offer both local and international audiences. With its innovative approach and high quality standards, Polish fruits and vegetables have the opportunity to become even more recognized and valued around the world.

FRESH Island is coming to the next edition of WorldFood Poland 2025, taking place on April 8–10! We invite everyone – from producers and exporters to buyers and media representatives – to discover what makes Polish fruits and vegetables so exceptional.

 

Source-https://www.worldfood.pl/en/fresh-island-a-new-feature-of-the-11th-edition-of-worldfood-poland-2025/